New Definition: Vendor Myopia

Vendor Myopia (ven.dor my.o.pi.a) n.

Inability to perceive competitive objects clearly.
Abnormality in judgement resulting from drinking one’s own kool-aid.
Suspect reasoning due to lack of broader perspective or omission of external facts.
Distant objects may appear blurred due to strong focus on one’s own widget.
Perception that new color and font define a new market.

Symptoms may also include the sensation of being alone in a crowded space, or feelings of product-induced euphoria.

Happy Monday!

4 Comments

Adrian Lane 2009-09-15

I am just having a little fun, but we do see the marketing without feedback presentations all the time. And as far as 'Crossing the Chasm', I reread it for the first time in maybe a decade last year, and I was shocked at how well that publication holds up over time. -Adrian

Rich 2009-09-15

Dave, You forgot: f. The uncontrollable desire to declare something dead, while placing a representative dot in a geometric construct.

Dave Meizlik 2009-09-14

Cute

ds 2009-09-14

Easy to make fun of these sorts of vendors, but folks who really want to understand why they behave this way might be interested in reading such books as "Crossing the Chasm" or "The Innovator's Dilemma".