As you’ve seen over the past week, we’ve been reposting our RSAC Guide here. That’s because the RSA Conference folks allowed us to post it on their blog first. Yes, they are nuts, but we aren’t going to complain.
I’ve been on the road a bit lately, and noticed discussions keep working around to the general health of our industry. I’m not sure whether we’re good or just lucky, but we security folk find ourselves in the middle of a maelstrom of activity. And that will only accelerate over the next week, as many of us saddle up and head to San Francisco for the annual RSA Conference. We’ve been posting our RSA Conference Guide on the RSA Conference blog (are they nuts?) and tomorrow we’ll post our complete…
Compliance. It’s a principle driver for security spending, and vendors know this. That’s why each year compliance plays a major role in vendor messaging on the RSA show floor. A plethora of companies claiming to be “the leader in enterprise compliance products” all market the same basic message: “We protect you at all levels with a single, easy-to-use platform.” and “Our enterprise-class capabilities ensure complete data security and compliance.” Right.
In the United States there’s a clearly defined line between amateur and professional athletes. And in our wacky world of American sports we have drafts, statistics, hefty contracts, trophies, and rings to demonstrate an athlete’s success.
Have you heard a vendor tell you about their old product, which now protects the Internet of Things? No, it isn’t a pull-up bar, it’s an Iron Bar Crossfit (TM) Dominator!
This year at RSA we will no doubt see the return of Big Data to the show floor. This comes along with all the muscle confusion that it generates – not unlike Crossfit. Before you hoist me to the scaffolding or pummel me with your running shoes, let’s think about this. Other than the acolytes of this exercise regimen, who truly understands it? Say “Big Data” out loud. Does that hold any meaning for you, other than a shiny marketing buzzword and marketing imagery? It does? Excellent. If you say it…
DevOps is one of the hottest trends in all of IT – sailing over every barrier in front of it like a boardercross racer catching big air on the last roller before the drop to the finish. (We’d translate that, but don’t want to make you feel too old and out of touch).
The Security Bonk
For better or worse, a bunch of the Securosis team have become endurance athletes. Probably more an indication of age impacting our explosiveness, and constant travel impacting our respective waistlines, than anything else. So we’re all too familiar with the concept of ‘bonking’: hitting the wall and capitulating. You may not give up, but you are just going through the motions.
Every year we like to start the RSA Guide with review of major themes you will most likely see woven through presentations and marketing materials on the show floor. These themes are a bit like channel-surfing late-night TV – the words and images themselves illustrate our collective psychology more than any particular needs. It is easy to get excited about the latest diet supplement or workout DVD, and all too easy to be pulled along by the constant onslaught of finely-crafted messaging, but in…
Every year we like to start the RSA Guide with review of major themes you will most likely see woven through presentations and marketing materials on the show floor. These themes are a bit like channel-surfing late-night TV – the words and images themselves illustrate our collective psychology more than any particular needs. It is easy to get excited about the latest diet supplement or workout DVD, and all too easy to be pulled along by the constant onslaught of finely-crafted messaging, but in…